3FM is the Isle of Man’s favourite radio station. As an in-house media producer, Nathan Russell-Raby had a varied role, primarily working with both Sales and Programming to script, film, and edit a range of client-based video content promoting local businesses to 3FM's 50,000 followers on Facebook.

His projects included everything from talking head interviews to multi-cam game shows. The key to successful content at 3FM was ensuring every video was brimming with character and personality while remaining consistent with 3FM's signature tongue-in-cheek tone from their radio shows.